Based on proprietary Nielsen data, YuMe has built the first ever multi-screen reach calculator. When given a budget and demo target, reach can now be calculated for the very first time across all screens when dollars are moved from TV to digital.
This is the first database created of multi-screen ownership and usage based on a representative sample of the US population. It is a deceptively simple tool leveraging very rare data along with powerful Nielsen models and analytics to calculate this reach*.
*All reach calculations are based on typical device CPM and frequencies, and allocated based on device ownership and usage levels to define multi-screen reach and overall unduplicated reach.